GREEN SOUL, green cosmetics for everyone

GREEN SOUL, green cosmetics for everyone.

Today, more than ever, the green trend is part of the world’s economy. In fact, more and more consumers are deciding to make conscious purchases, favouring products that respect the environment and preserve its resources. This vision is in line with the numerous policies that impose regulations to protect the environment.

More and more people are eating organic and “green” foods, driving green cars, using green electricity, wearing sustainable clothes and, of course, choosing green cosmetics.

More and more products are qualified as “green”, “green”, “sustainable” or “ecological, vegan agricosmetics” cosmetics. In addition, there is Clean Beauty, the aim of promoting clean and sustainable cosmetics, without forgetting trends such as Skinimalism, which, in the desire to simplify the beauty routine (few products and targeted), combines practicality with a zero-waste approach.

It is a “green book” that is expanded every day with terms that have to do with the keyword: sustainability.

The merit is above all the millennials, young people born between the eighties and the 2000s, also referred to as Generation Y, Echo Boomers, Net Generation (the first “digital natives” in history) who, according to some surveys, are always the most involved and addressed towards a sustainable beauty, attentive to the environment. They represent the most interesting generation for the cosmetics market and are playing an important role because they will soon be the generation with the highest purchasing power. Their approach to beauty is healthy, concrete and not very artificial, they look for products with natural ingredients, zero-kilometre, clean formulas, which respect the environment, with eco-compatible packs. In any case, in the eco-friendly ingredients they seek the guarantee of a high-quality standard, they are practical and willing to buy an “ecological” product without sacrificing the quality performance and effectiveness of its use.

Global Cosmesi has been working on this trend and approach for years, so much so that its pay off has become “green soul”.

We design green cosmetics for all our customers, where sustainability represents the turning point, a new way of doing business that is not only ethically correct, but also allows excellent earning opportunities. Being green is a possibility that all companies have at their disposal: it is not a niche strategy but an opportunity that can be included in any marketing strategy.

In this context, the lever of communication is fundamental. Don’t forget that “natural” does not necessarily mean “sustainable“.

“Sono Mrs. Wolf, risolvo problemi”

“I'm Mr. Wolf, I solve problems”

In one of Quentin Tarantino’s most beloved films, Pulp Fiction, there is a character that has become a cult: Mr. Wolf. Black tuxedo, sunglasses and a joke that has remained in the history of cinema: “I’m Mr. Wolf, I solve problems”. Since Global Cosmetics also has its Mrs. Wolf, let me introduce myself: my name is Elena Paganini and I hold the role of operations coordinator for which I earned this iconic nickname “in the field”!
I have been working in Global Cosmetics for just over three years and from the very beginning I felt like I was “at home” and, in my opinion, it is precisely this atmosphere of familiarity and joviality that distinguishes us.
I take care of the management of the operations necessary to guarantee a correct flow of products in the production and packaging phase once it has been planned, from the handling of the incoming goods to the distribution of the outgoing products within the established times, with a view to optimization. of operations.
I developed problem solving skills thanks to training and front-line experience, which helped me a lot in developing this “skill”. To better understand what I mean, just think that I collaborate at 360 ° with all sectors of our company, from the help desk to the administration, passing through the warehouse, marketing, sales and production. This mass of heterogeneous requests can only be addressed if you work with the same versatility of a .. Swiss army knife! So let’s say that over time it has come naturally to me to be able to find answers to the most disparate problems. We learn more from our mistakes because mistakes force us to retrace the process, hopefully we are not encouraged to retrace it.
If Global Cosmetics were a film I would be a character who has a specific characteristic: he solves problems with ingenuity and simplicity. Global Cosmetics is just like that, it faces every challenge with the will to find proposals or solutions that can be… smart!

#weareproudtoputournameonit

A UNIVERSAL FONT

In Ferrara, the fog softens the outlines of things, hiding only a part of them. The rest you have to complete with the imagination and slowly the same fantasy becomes a daily tool, on which you depend to complete the reality of every day. In our wonderful country we learn, from an early age, to understand what number is written on the bus, as it advances through the thick fog, to complete the immense castle of Ferrara, avoiding the bicycles that whiz by and so on. There are children who even when they grow up continue to use the same imagination used years before, thus making it a real fundamental tool for their work: the graphic designer. The latter, in fact, must always keep creativity active by continuously training the mind, especially outside of work.

This is explained by immersing yourself in the contemporary digital age. We are constantly exposed to enormous cognitive overload, which affects us in our daily choices. The graphic designer must perceive every single stimulus and treasure it.
Furthermore, nowadays, we speak hundreds of different languages, but we all understand the same common language, and when we turn off the computer, our work continues. Walking around our city, stopping our gaze in front of a poster, we ask ourselves: how would I have done it?

We see a sign, we study it and we begin to think about whether it could be simplified more. We fall in love with an old sign, a writing on the wall or an oddly shaped stain. On the supermarket shelves we get nervous if we can’t find a certain product because the person who created the graphics did not use a readable font and so on.

We cannot do without it: looking is our vice, our eyes are always busy reading the reality that surrounds us. Ours, before being a job, is a passion through which we try to convey precise messages.

Graphic design is therefore creativity but also science, the continuous search for style, beauty and the right. It is a job that asks us to continuously feed our mind and our culture but, above all, it forces us to never stop imagining and dreaming: to look beyond, with the awareness that we can always learn and improve.

We chose this job because we are tireless dreamers; under the professionalism and the technique, behind the jackets and the handshakes, beyond the meeting rooms and our names on the doors of the offices, we are first of all graphic designers passionate about our work, ready to accept any challenge we find ourselves to have to face. At Global Cosmetics we design shapes, objects, messages, experiences and emotions because we have a heart and a brain, and as long as there is life we have, we will need graphic design.

Camilla Benetti is the virtual link between Global Cosmetics and that bicycle that we see getting lost in the distance. So, putting our imagination to good use again, we can see the dim light of the taillight, giving the right emphasis to the colored symphony that, even a single graphic, can magically enclose. Where the fog clears, in the multiplicity of decisions to be made, that small image makes a certain product our preference, making us grasp, in a single instant, the intrinsic and universal message contained in a humble font.

#weareproudtoputournameonit

THE SUCCESS OF A PRIVATE LABEL LINE STARTS FROM THE MARKETING STRATEGY

THE SUCCESS OF A PRIVATE LABEL LINE STARTS FROM THE MARKETING STRATEGY

Brands are like individuals because they must be told and valued to make them unique and distinctive. Identity is created in the details.
For this reason, even the approach of a private label project should always be proposed with the values of a brand because to be successful a product must be developed starting from shelf positioning.

For this reason, the Marketing department of Global Cosmetics, directed by Silvia Conconi who comes from branding experiences from well-known multinationals, transforms the proposals of private label projects into ready-to-sell brands, coordinating all the details: from the pack to the colors, from the narrative communicative to the novelties of the active ingredients that can build a strong and compelling story telling. This leads to the construction of the identity, personality and equity of the brand and product.

“We like to build a dream and not a list of information. We put the brand at the centre and make it dialogue with the market through the construction of its universe of values. We translate the benefit into a correct strategic vision, transforming the need into good tactical ability and adding clear ideas to an effective narrative ability “. And it is precisely the narrative ability and the ability to enter the heart of the product, emphasizing every detail, which has allowed many of our customers to launch successful brands.
Another valuable ally in the interpretation of the communicative scenario is the interest in the world of fashion, interior design and visual merchandising which allows us to intercept trends and trends and bring them into the world of cosmetics.
Creativity and the ability to structure strategies to bring out the brand and distinguish it are the elements that have allowed us in a short time to develop new customers both in Italy and abroad.

“Each product on the shelf must transfer valuable information, but also emotions and personality to the end customer. The product must live taking into account all the sensory aspects such as textures, colors, scents and sensations, without losing sight of the green approach that is the basis of our proposals “.

We always offer new marketing concept with different solutions of functional substances and active ingredients in line with a communication increasingly requested by “GREEN” consumers who are informed and attentive to a clean and sustainable INCI: active from organic farming and vegans, gluten-free active ingredients, Italian active at ZERO KM for those who want a strong Made in Italy connotation.

Let’s not forget that everything can be crowned with green packaging such as post-consumer recycled plastics or plastics derived from sugar cane, packs with refills to avoid waste, glass or FSC papers for increasingly ECO SUSTAINABLE cosmetics.

If you want to create your line or your product through a BRAND EQUITY and BRAND IDENTITY approach, personalized and tailored to your sales channel, contact us for all the details.

#Weareproudtoputourname

THE WORLD OF FONTS

During the creation of a new brand, the graphic designer will have to face an often very thoughtful choice: the choice of the most suitable font. In fact, these are considered real graphic elements on a par with color (news link the importance of colors) that speak and bring a silent message to the human mind. For this reason it is important to know how to use them correctly.
With the invention of typography and the creation of characters, it has become an indispensable part of communicating the message. In addition to the content itself, the author was able to arouse sensations in the reader also with the help of characters / fonts. This principle has remained until today. The choice of a font is, in fact, a crucial aspect in the process of creating a logo but also in any other aspect of graphic design. This concept applies in many sectors such as the creation of a label, a book, a newspaper, a logo, a brochure ect.

Fonts can be divided into different types:

Font Serif: are all those fonts that have elongation at the ends: the so-called graces. These transmit elegance, tradition, authority, reliability. These help to direct the gaze to be able to read the printed text more easily. Ideal for law firms, doctors and academia.
Sansa Serif Font: in French <sans> means <without>. They are therefore without grace and communicate immediacy, clarity, balance, sobriety, modernity and for this reason they are used in different contexts and sectors.
Calligraphic Fonts: are those fonts that seem handwritten and express youth, creativity, imagination and originality.
Monospaced characters: linear characters where each letter has the same horizontal width. These types of fonts have always been used in word processing programs as they have good readability.

Another particular aspect of fonts are the optical corrections that are made by the graphic designer. Have you ever noticed how often, in some fonts or graphic projects, there are elements that are not perfectly aligned in a geometric way? Let’s see some examples together to better understand the concept.
In the image below I used a very simple Futura and we can see how there is a great misalignment of some letters compared to others.

Usually it is not a detail that is noticeable optically, but all this is due to the optical corrections made. But let’s see together what we are talking about and why they are so important in the creation of new projects, logos etc.
By optical corrections we mean all those tricks and changes that are made to some graphic elements to ensure greater harmony and a more pleasing optical effect.
In English we can call it Overshooting typography that is “passing over”; create an optical illusion such that the letters with curved parts and those with flat tops appear to be of the same height even if they are not. All this happens because what we see through our eyes is mediated by the receptors of our brain and it gives us a representation based on our knowledge and experience. Just think of Gestalt theory, which is based on the awareness that our brain processes and reconstructs what it receives from the eyes.

Precisely for this reason, optical corrections are essential to know and to exploit for the creation of a new brand or logo. Having the awareness of how our brain reacts to certain stimuli and forms, we can use this knowledge to our advantage and as our ally, making everything more harmonious, thus overcoming the classic geometric pattern which is often not enough.
Obviously in this sector the topics to be talked about are many and this just seen is a small taste. We as global cosmetics also take care of the development of your brand taking into account all these small details that actually make a big difference.

COMMUNICATE THROUGH COLORS

The psychology of colors

Within the article on “Correct Visual Communication: packs and labels” we touched on a fundamental point for the creation of a new Brand: the psychology of colors applied in the world of marketing. What is it about? Color psychology is the study of colors in relation to human behavior. It aims to determine how color affects our decisions in daily life, especially when purchasing products compared to others. Each individual perceives a specific color differently from each other; this depends on the story, the sex, the context in which the latter is located. However there are universal guidelines to follow. Just think of the supermarket aisles, there are predominance of color by sector, cold colors for detergents and warm colors for food areas.
Nothing is put there by chance, everything is meticulously studied to capture the customer’s attention. In fact, according to a study, 92.6% of consumers declare that color is the main element that conveys their purchase, while only 5.6% is based on the tactile sensation and the remaining 0.9% on the sense of smell and hearing. Precisely for this reason there is the psychology of color, a tool with which to determine the failure or success of a new brand. In cosmetics, as never before, all this is fundamental to know for the realization of a new brand and cosmetic. Inside the staff of Global Cosmesi there are people also prepared for this, entrusted to us for the creation and creation of your new brand, starting from the creation of the cosmetic formulation to move on to the graphic realization of the finished product.

BEARD CARE IN CORONAVIRUS TIMES

This year has undoubtedly brought a revolution on many aspects of everyday life, including outfits. But the men’s beard still does not go out of fashion, indeed the trend is also developing in the wake of the trends “imposed” by the Coronavirus.
In the wake of the latest trends, also in 2021 the style to be preferred is certainly that of a controlled and well-groomed male beard, not only for a matter of style but also for a hygienic discourse.
From this year, in fact, we need to be much more attentive to hygiene and personal care, and certainly wearing a shorter beard means more cleanliness.
The short beard also makes it easier to deal with the use of the mask. Wearing the mask on a long hipster-style beard can be difficult, it could get entangled but above all you would risk leaving your mouth or nose exposed or not completely protected.
In 2021 they will wear short or medium-short beards and mustaches, and also for hygiene reasons it will be good to focus on a more refined cut.
Beard shampoos are suitable for cleansing, especially for considerable lengths.
For daily care you can choose between a No rinse balm or a few drops of beard oil, they have an emollient effect even for the most bristly beards, making them soft to the touch and giving shine. The underlying skin will also benefit, as it is richly nourished and hydrated.

Global cosmetics has developed a line for these needs. Ask for information to develop your line.

Wecosmoprof 2020: Global Cosmetics is present

Wecosmoprof 2020: Global Cosmetics is present.

The edition of Cosmoprof on Line, the most important world fair dedicated to the cosmetics and wellness sector, which this year will be on the digital platform due to Covid, begins on 5 October; 14 consecutive days of beauty, avant-garde and novelty which Global Cosmetics together with its Brands, ESTETICARE Happy beard and Staysafe, could not miss.
With this presence, our brands add a stage of fundamental importance to the path of growth and development considering that they are young brands that are just born and are entering the international market for the first time.
We believe in what we do and we are convinced that to continue to grow it is essential to improve day by day. This is why we are at the fair. To present the new products under the ESTETICARE, HAPPY BEARD and #STAYSAFE brands and to face the international market for which we feel similar and ready with ever greater awareness.

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