One of the biggest trends of the moment is #skinification, the tendency to create make-up and hair care products inspired by the concepts of effectiveness of ingredients traditionally used in the skincare world. The basic concept is to put the skin at the center of one’s cosmetic habits, regardless of the area of application of the product itself because the skin does not end at the hairline.
Think, for example, of a foundation that makes up by bringing the benefits of a moisturizer or a serum for the scalp that acts in a targeted manner as if it were designed for the face.
In particular, #hairskinification expresses the ever-increasing tendency to take care of the scalp with the same attention that is paid daily especially to the face. This is where super-performing shampoos and serums are born, aimed at solving scalp problems or maintaining its correct state of health.
Products designed with skinification logic are increasingly multifunctional, designed to bring the same benefits to the skin of the face, body and scalp, without distinction. Let’s imagine that we can apply the same product on the face and on the body. Two important benefits derive from this: on one hand, the certainty of applying the same ingredients, at the same concentration on both areas, on the other, the reduction of the time needed to complete one’s daily beauty routine. The first is very close to our hearts because we firmly believe that the cosmetic product must be effective as well as pleasant to apply.
Our research and development team, specialized in the formulation of products for the hair care and skin care sector, has decided to focus its attention on this topic with the aim of unifying the expertise in these two areas in a single hybrid product. This is where performance hair care literally merges with the effectiveness of skincare treatments.
Concentrated aqueous lotion indicated for the treatment of acne-prone combination skin that suffers from facial lucidity, the presence of blackheads and whiteheads and a greasy scalp with hair that gets dirty quickly.
Thanks to the adequate concentration of salicylic and tartaric acids, the lotion acts as a light but effective peeling. The benefits for face and scalp will be immediate: deep purification of pores and removal of sebaceous plugs. To enrich the formula there are purple clay with a sebum-regulating action and a plant complex capable of rebalancing the resident skin flora. In the end you will feel a sensation of cleanliness and freshness in all the treated areas which will last for some time depending on the starting conditions.
Fluid emulsion characterized by a liquid consistency and light afterfeel, typical of face serums. The innovative texture allows it to be applied daily and without rinsing on the face, body and scalp without weighing down or leaving traces on the stem.
Formula indicated to counteract all reactions of redness, irritation, flaking and itching of the skin determined by exogenous factors or not. Functional substances such as allantoin, bisabolol and glycyrrhetic acid have always been used for their calming and soothing action. Enriched in hyaluronic acid and shea butter for a moisturizing, nourishing and reduction of skin flaking action. Finally, the presence of a particular extract deriving from Tasmanian pepper berries increases the sensation of comfort of the skin, reducing vasodilation and edema.
Emulsion with a liquid consistency and a light afterfeel. Its texture allows it to be applied daily and without rinsing on the skin of the face and scalp without weighing it down or leaving traces.
Formula indicated in cases of oily skin with excess sebum thanks to the annoying shiny effect and hair that gets dirty easily. The presence of an innovative complex of plant extracts deriving from grapes, ginger, incense, Barosma Betulin and burdock, exerts a sebum-regulating and astringent action, helping to rebalance the state of the skin at 360 degrees. The formula is enriched with rice starch for immediate absorption of excess sebum.