THE ORIGINS OF GRAPHICS
Graphics is what combines typography, illustration and printing to inform, persuade or educate the viewer. Nowadays this is not limited only to the printed paper but also to the web sector, a communication tool now used by all companies for marketing strategies through social media and website.
Today, however, we decided to talk about something else: about the history and the origin of the graphics, forgetting us for a moment of the web and social networks, which overwhelm us every day with an infinity of information and messages. Graphics began to differentiate themselves from the fine arts officially in 1922 when William Addison Dwiggins, American designer, coined the term ‘graphic design‘. William was also one of the most innovative degrees in the field of book design. He created some typefaces that are still used today (Metro, Caledonia, Falcon ..) “A font that blocks you in the middle of a line and asks you to admire its elegance is a bad font” he said.
In the nineteenth century, science and technology evolved to such an extent that they also led to substantial changes in the printing field. In 1798 the first paper-making machine was born, thus promoting the development of a completely new industry. This led to a high growth in production and trade; the press thus assumed a dominant role and the readings therefore became more and more varied. In addition to the classic newspaper, illustrated magazines, business novels, comic strips, but also catalogs, flyers and advertising materials began to flourish.
It was however in the years of the second post-war period that there was a real explosion in the American graphic arts, which also imposed itself overseas. This period was characterized by the economic boom. The graphic arts were consequently purely applied for advertising purposes.
At the end of the 1900s, with the invention of the computer, a digitization of the typography took place. We then move from physical activity (character layout and manual printing) to a more virtual one through the computer and new technologies. The creative process is therefore completely revolutionized.
In this way, the graphics become available to everyone and anyone can create leaflets, brochures etc. through the use of graphic programs, making them enter to homes of many people.
Today’s graphic designer always has the same basic principles as 20/30 years ago, but everything else has changed deeply. In fact, technology greatly influences the figure of the graphic designer. Just think of the enormous change that computers and software have made, and the creation of increasingly advanced mobile phones. All this has led to chain reactions such as the invention of new applications and social networks, which represent an extraordinary marketing tool ideal for advertising the business of your company, expanding your network of contacts and thus being able to interact directly with your customers. It can therefore be said that advertising graphics are not only visual impact, but also empathy and communication.
Today Global Cosmesi offers a personalized graphics service tailored to the customer. We dress the product with the desired image to make it unique and attractive: from the study of the logo to the finished image. We have a graphic and creative department that studies and realizes the image of the product or range, providing a real and complete service to the individual customer who becomes manager and co-author of a single reference or an entire range of products.
Let yourself be inspired by some proposals to dress your line.