Global Cosmesi

What does the market require of us?

What does the market require of us?

More "green" formulas and controls.

The Coronavirus has made many, especially the younger generations, aware of the issue of sustainability. Thus, eco-compatibility and ethics prove to be excellent opportunities for market recovery.

To develop this great need of the “green” market in the aesthetic field, Global Cosmetics has put Chiara Zerbini at the forefront, as Technical Manager of the Esteticare brand, who has dedicated more than 3 years of Research and Development to this professional line for Salons, Beautitains, SPA and gyms.

“The great challenge during these years has been to be able to formulate natural and sustainable products for the environment as I didn’t just have to eliminate the normal raw materials that are usually used, such as Silicones, Parabens, Pegs, Acrylates, Edta, Cessori of Formaldehyde or Allergens, but try, by eliminating these materials, to maintain the same texture, the same performance and the same sensoriality of a normal cosmetic, so that the final consumer or the beautician could still appreciate it.

It wasn’t easy! There are many difficulties and obstacles to be faced for the creation of a “simple” natural cosmetic. First of all you have to believe in it and you have to be strongly motivated because it is a very demanding challenge for every formulator; it takes a lot of research, a lot of time, a lot of energy and a lot of collaboration to be able to develop a totally green product. Together with my colleagues in the Laboratory, we try to do our best every day, personally testing and trying each formulation until we reach the optimal product to be presented on the market.

Furthermore, we must not forget that we must comply with certain safety standards established by the European Union and the various regulations established for each type of Certification, whether it is Cosmos, Aiab, Ecocert or Natrue which outline the limits of use for certain ingredients or minimum percentages. and maximum of ingredients required to then certify the natural cosmetic product.

The development of new green cosmetics was born from the numerous market requests that came to us on the Private Label, from which our company expertise was born, which is increasingly orienting itself towards the production of sustainable, natural and certified cosmetics, designed to intercept the new customer needs and at the same time improve the environmental impact.
Therefore, more and more attention to health and well-being and we at Global Cosmetics always try to keep up with these requests by looking for innovative raw materials: not synthetic but natural, non-ethoxylated emulsifiers, vegetable oils that replace mineral oils and delicate surfactants to unlike more aggressive surfactants such as SLS.

However, we must not forget that “synthetic” does not mean “toxic” and that “natural” does not mean “harmless”, on the contrary, some plants may contain poisons and the same functional substance can be harmful to the body if used incorrectly.
The commitment therefore that we set ourselves in Global Cosmetics is to keep up with market demands, to create functional products with the utmost respect for our skin but also for our environment, trying to use high quality raw materials while maintaining the same performance. and sensoriality as always.”

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NUMBERS OR PEOPLE?

NUMBERS OR PEOPLE?

You are in a queue at the post office, in a crowded room, it is hot, you have the coupon with your number in your hand, and you are patiently waiting for the counter to call you. You are in a square, in front of the escalators of a subway stop. Zipped in your winter jacket, wait for your sweetheart to hug each other and then go and buy Christmas gifts. Here, I am sure that if you found yourself choosing which of these two situations to live you would not have many doubts, and you would immediately wear your winter jacket. The difference between representing a number on a coupon and being a person who has been chosen is the one thing that makes us feel alive and that we want to live again, again and again. Numbers and people, in fact, two very distinct methods of approach, which in the human sphere make all the difference in the world and which in the workplace describe a relationship that speaks of companies that take each other by the hand and try to grow together.

Global Cosmesi is exactly that, a strong group identity that enhances individuals and enhances their potential, making the most of them and trying not to leave anyone behind.
It is said that a relationship of any kind between two or more individuals works when individuals are resolved and satisfied with themselves, Global Cosmesi is just that and there is no better person with whom trust with a private label project to develop at best the capabilities and potential of your company. Collaboration, attention to detail, well-defined strategies and continuous and accurate feedback, all elements that go best with the launch of a new product and that would not be possible in an impersonal context, in which the customer is seen only as a number or a figure to add to the company’s turnover.

In this context based on the human relationship between person and person, even before that between supplier and customer, the administrative department and one of its members Piero Tumiati are no exception, despite the numbers he has built up his working environment.

The pleasure of confronting and understanding what the needs of those in front of you are, to allow the customer to optimize the growth times of their product up to placement on the shelf. To try to do so, to let yourself be guided in the growth of a private label guided by a personal and tailored approach, contact us and we will be at your disposal.
People for people, in fact.

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How a cosmetic product is born

How a cosmetic product is born

Have you ever wondered how a cosmetic product is born? Probably the answer may seem trivial, but it is not. A cosmetic carries with it an idea, a project to be developed, a need to be satisfied or more simply a desire that you want to unleash in someone.

Assunta Nappo formulator of the RESEARCH & DEVELOPMENT team of Global Cosmetics, a company that works on behalf of third parties, explains that the starting point is always the brief: detailed collection of information that concretely dissects what you want to obtain from a specific project.

For us formulators this is a decisive tool and we try to work profitably with other sectors in order to obtain the greatest number of information and formulation ideas in this phase of approach to the project. Alternatively, the brief can be directly created by us as a goal for the development of innovative personal care formulas to offer to our customers. From here on we will use it as a guiding thread that will lead us to think about the product in all its aspects: because the cosmetic must be imagined with the mind and with the senses even before making it ” she explains promptly.

Only the skilful and accurate combination of multiple ingredients will be able to realize the required functionality and the imagined sensoriality through a suitable and captivating structure.

I always like to think of the birth of a new cosmetic as of a meeting of two souls: the scientific/technological one and the creative one. In short, the two faces of the formulator” she adds.

This is what happens in our Research and Development Laboratory: every single ingredient is evaluated and selected to be part of the finished cosmetic product with a very specific purpose, be it of a technical/structural or hedonistic/sensorial nature. For a cosmetic there is no sensoriality without technicality and oposite. The two aspects must be intimately merged in order to obtain a stable formula from a technical and structural point of view, precise but above all pleasant.

The concept of “cosmetic pleasantness” is an aspect that is particularly close to our heart when we formulate: a pleasant cosmetic will be a cosmetic that will be used more by the final customer. Consequently, constant application will be the key that will allow the product to perform its functional actions and be effective.

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The GREEN Heart of shades

The GREEN Heart of shades

From purchasing the necessary components, in order to create specific products for a private label line, to selling them, the step may seem short. Instead, it is an articulated path, sometimes difficult, shared by different users, the result of study, analysis, resources, energy, dedication. All with one common denominator: reaching the customer’s heart.
Along the highway you can see the Tiffany-colored shed of the company, semi-hidden, almost invisible, were it not for a precious metal sign, yellow and gray. Global Cosmetics.

Global, in the contemporary everyday life, perhaps refers to that sense of union, strength, trust which, in recent times, seems to have disappeared. In the humid silence of the Ferrara plain, between the gray of a six-month-long fog, fomented by the inevitable smog of the industrialized world, a group of skills put in place to be able to create successful brands, transforming gray into a symphony of customised colors.

In the logic of complete efficiency, in order to best meet the current needs of a national as well as international clientele, the Global Cosmetics departments are focused on work aimed at pursuing these needs, intersecting the guidelines dictated by the customers themselves. Dynamism, cooperation, multitasking, versatility are the key words. Here the purchasing department, followed by Federica Taddia, is the culmination of a sort of “full-service” option, which starts from the embryonic phase linked to the order of packaging and raw materials, to reach the final export stage for the export of the finished product, born from the fusion of the single elements, in coordination with the other departments. Federica, in this dual function, by managing the project from purchase to shipping, gives Global Cosmesi the possibility to offer the customer complete control of the product, thus also following the export phase, apparently complex, as necessary, on the day of ‘today.

With a view to complying with all the procedures envisaged, following the trends and the continuous regulatory changes, the entirety of the functions of the various departments becomes synonymous with efficiency, with a common goal: to give concrete form to customers’ ideas. Where the Tiffany light blue is colored, tinged with a thousand shades, involving the GREEN background that the planet asks us, in spite of itself, to respect.

Each sector, in the correct succession of its tasks, prepares the work for the next step, with the intention of reaching the same goal. The satisfaction of the individual is transposed into the satisfaction of many. This creates the whole. This is Global Cosmesi.

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