RE-PROOF SKIN: how to face the return from holidays

RE-PROOF SKIN: how to face the return from holidays

The return from vacation marks the end of a series of activities and pleasant moments, such as being able to wake up late in the morning, engage in sport and spend long days under an umbrella. It is a period, even if is a short one, in which we suspend worries and thoughts related to work and daily routine, letting ourselves to the pleasure of exploring different places and cultures. When you leave after a wonderful holiday, in addition to stress, there is also a strong change in mood mainly due to the rapid change in habits, life becomes hectic, you never have time to stop for a moment to devote yourself to yourself and pamper yourself . Many people also suffer, without knowing it, from the typical return syndrome, so much so that as soon as they return to work they begin to have symptoms of malaise such as headaches, fatigue, mood swings. According to a study, in fact, it affects about 35% of the population, with a higher incidence between 25 and 45 years. It is as if our body refuses to go back to the usual routine, but we know well that this is not possible and therefore it is enough to implement a few small tricks to soften the return both mentally and physically.
Here are some tips that are provided to us by the experts:
– Gradually resume work and daily activities, thus allowing yourself a few days of ‘settling down’.
– Introduce and follow healthy habits for our body, such as respecting the regular sleep-wake rhythm that is usually less regular on vacation. Practicing sports and movement on a regular basis so as to promote the release of endorphins in favor of a good mood.
– Introduce proper hydration: in addition to being a nutrient itself, it also brings other precious elements to the body, such as magnesium: choosing waters rich in the latter can help the body to regain psychic balance and emotional and to reduce stress.
– Take time to take care of yourself; in fact, the sun’s rays, sea water, messy schedules and excessive nutrition can compromise our skin and hair, making them dry and frizzy. Precisely for this reason our skin needs extra pampering to recover from the stress caused mainly by the sun and prepare for the arrival of autumn.
Our greatest allies are serums, cleansers and creams, to be chosen according to specific needs and age. However, we must not forget about the body: ideal for it, after every shower, are creams, oils, mousse, or balms with shea butter, jojoba oil inside, but also argan, honey and many others.
Our advice, therefore, is to make a sort of pit stop to better face the resumption of everyday life, the autumn season is coming and all in the name of “beauty that comes from within”.

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BODY CARE: COSMETICS FOR PEOPLE WHO LOVE SPORT AND FITNESS

BODY CARE: Cosmetics for people who love sport and fitness

Physical activity dictates trends. Even in cosmetics. The last frontier of bodycare is “active beauty“: formulas that enhance the effects of training or even imitate its benefits thanks to “gym effect” ingredients. And remise en forme is a lazy-proof strategy. The confirmation comes from the statistics: in Italy over 20 million people practice physical activity at various levels of intensity. One hundred and fifty minutes per week of moderate activity (or 75 of vigorous activity) to be divided into 2-3 sessions per week would be the minimum level of exercise recommended by the WHO (World Health Organization) for adults aged 18 to 64. In fact, the movement is a constant appointment on the weekly agenda of many people. But to understand why the fitness phenomenon has crossed the threshold (also psychological) of gyms, swimming pools and sports fields, to make your way through the city streets, just look around. It’s called “athleisure” (the name comes from the union of the English terms “athletic”, sporty, and “leisure”, free time) and is the art of wearing sneakers with the suit without giving up on glamor: a fashion, but also a lifestyle, where well-being and love for themselves (finally) earn a front row seat. “Athbeauty” is its cosmetic equivalent: formulas that are inspired by athletics, that train for and with us and not only: they enhance and prolong the beneficial effects of sport, even if it is minimal.

COSMETICS IS ALSO ACTIVE: THE COACH INGREDIENTS
In body care, there is an “active beauty” trend, active formulas, enhanced by “gym effect” ingredients. But what does it mean active ingredients, and which are the top ones (and most effective) in the dozens of products arriving on the shelves? On the podium of the formulations body, pomegranate, exotic plants, algae and caffeine.

Pomegranate oil is an excellent lipolytic.
The smartest ingredients then come from the sea: algae, from chlorella to laminaria to red varieties. Not only do they effectively eliminate excess fluids but they also clean up toxins and support the production of collagen and elastin, which support the skin. Plankton is another interesting active: the microorganism of the oceans would even be able to stimulate adiponectin, the hormone that is generated when we exercise.
And then, the great classics: caffeine, ginko biloba, carnitine, escin, ginger, microcirculation boosters, oxygenate the tissues and enhance the effectiveness of the active ingredients, while essential oils of mint, cypress, lemon peel, lavender, give an extra freshness and post-workout relief.

Global cosmetics has created products for this need with new generation active ingredients, hot and cold sensory effects, ideal for pre and post workout. Ask for information for your custom line.

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CORRECT VISUAL COMMUNICATION: Packaging and Label!

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CORRECT VISUAL COMMUNICATION: Packaging and Label!

The label of a product, especially in the cosmetic sector, plays a fundamental role. Thanks to the numerous printing possibilities, it acts as a persuasive tool; more the label is unique and particular and more it attracts the customer’s gaze, prompting him to buy a certain type of product instead of another. The label must follow certain regulations and in addition to this, other factors such as color psychology must also be considered. In fact, all the graphics revolve around the use of the correct color and the use of the right font and correct graphic line. These two elements together determine psychological and emotional effects that contribute to giving uniqueness to the label. However, we must not forget another equally important element in the composition of a cosmetic product: packaging. The uniqueness factor is also important with regards to packaging because if the consumer considers your product unique and effective, it is also difficult for him to think of something alternative to replace it. Thanks to packaging, you can build a relationship with the customer based on the uniqueness of the brand, but also on the uniqueness of the identity of the consumer.
All the elements of a graphic are not left to chance, clearly we should not even exaggerate or putting too many elements could make our product ambiguous and confused, so sometimes the payoff “less is more” can be useful in creating a new brand.
We must focus on a few essential elements that enhance and make the product unique. Precisely for this reason many times the graphic and marketing work behind a certain brand is the result of a long research and development work.

As a Global Cosmesi company we have developed several brands starting from the design on paper and ending with products on the market.  Als we creted different brand with Green Plastcs such as braskem and recycled PET.

Trust our marketing consultants to create your line.

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IN SEARCH OF WELLNESS

IN SEARCH OF WELLNESS

As more and more people will spend a lot of time at home, we expect that the main focus will be on self-care and well-being, rather than what it looks like.
The concept of “How you feel is more important than how you appear” will become central and bring various benefits to the skincare sector. This opens up the opportunity for companies to create premium skincare collections, renewing the packaging, fragrances and ingredients used.
Finally, there will be a strong need to find new rituals to disconnect from the online world and take care of yourself. For this reason, one could think, for example, of fragrance and skincare rituals that help the consumer to relax after a long day of work or products dedicated to indoor physical exercise that more and more people practice every day.
There is a growing trend to favor ingredients from our land and to place raw materials and their origin at the center of the narrative, paying particular attention if they come from faraway places.
For this reason, Global Cosmesi has created highly sensorial formulas with zero KM Italian active ingredients to support these requests: from Date Oil to Pistachio Oil, from Prickly Pear to Citrus Fruits of Sicily, from Biological Myrtle to Volcanic Stone.
An entirely Mediterranean and Made in Italy story telling.
Request samples and discover the enveloping fragrances that will immerse you in this world of sensations and colors.

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THE ORIGINS OF GRAPHICS

THE ORIGINS OF GRAPHICS

Graphics is what combines typography, illustration and printing to inform, persuade or educate the viewer. Nowadays this is not limited only to the printed paper but also to the web sector, a communication tool now used by all companies for marketing strategies through social media and website.
Today, however, we decided to talk about something else: about the history and the origin of the graphics, forgetting us for a moment of the web and social networks, which overwhelm us every day with an infinity of information and messages. Graphics began to differentiate themselves from the fine arts officially in 1922 when William Addison Dwiggins, American designer, coined the term ‘graphic design‘. William was also one of the most innovative degrees in the field of book design. He created some typefaces that are still used today (Metro, Caledonia, Falcon ..) “A font that blocks you in the middle of a line and asks you to admire its elegance is a bad font” he said. 
In the nineteenth century, science and technology evolved to such an extent that they also led to substantial changes in the printing field. In 1798 the first paper-making machine was born, thus promoting the development of a completely new industry. This led to a high growth in production and trade; the press thus assumed a dominant role and the readings therefore became more and more varied. In addition to the classic newspaper, illustrated magazines, business novels, comic strips, but also catalogs, flyers and advertising materials began to flourish.
It was however in the years of the second post-war period that there was a real explosion in the American graphic arts, which also imposed itself overseas. This period was characterized by the economic boom. The graphic arts were consequently purely applied for advertising purposes.
At the end of the 1900s, with the invention of the computer, a digitization of the typography took place. We then move from physical activity (character layout and manual printing) to a more virtual one through the computer and new technologies. The creative process is therefore completely revolutionized.
In this way, the graphics become available to everyone and anyone can create leaflets, brochures etc. through the use of graphic programs, making them enter to homes of many people.
Today’s graphic designer always has the same basic principles as 20/30 years ago, but everything else has changed deeply. In fact, technology greatly influences the figure of the graphic designer. Just think of the enormous change that computers and software have made, and the creation of increasingly advanced mobile phones. All this has led to chain reactions such as the invention of new applications and social networks, which represent an extraordinary marketing tool ideal for advertising the business of your company, expanding your network of contacts and thus being able to interact directly with your customers. It can therefore be said that advertising graphics are not only visual impact, but also empathy and communication.
Today Global Cosmesi offers a personalized graphics service tailored to the customer. We dress the product with the desired image to make it unique and attractive: from the study of the logo to the finished image. We have a graphic and creative department that studies and realizes the image of the product or range, providing a real and complete service to the individual customer who becomes manager and co-author of a single reference or an entire range of products.
Let yourself be inspired by some proposals to dress your line.

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VIRTUAL EXPERIENCES and SINGLE-DOSE SOLUTIONS

VIRTUAL EXPERIENCES and SINGLE-DOSE SOLUTIONS

In the future, consumers will be very skeptical and careful when visiting stores and shopping centers. In fact, they will know that these gathering places could contain germs harmful to their health and for this reason they will increasingly prefer online shopping. The companies’ websites will have to compensate for this lack of in-store “physical experience” with highly inspirational images, a strong story-telling, detailed product descriptions and illustrations (such as videos and gifts) that evoke the texture and sensory part of the product.
Furthermore, in the absence of an in-store experience, it will be particularly important to find new solutions to make consumers try products. Technologies to virtually test make-up and hair dyes will have to become more refined and precise to gain consumer confidence.
And finally, the use of beauty boxes will allow companies to distribute their products to different customers through testers and smaller products.
This is why Global Cosmesi has created SKINCARE proposals in single-dose solutions that can satisfy this request.
Today we offer FACE MASKS in single-dose and two-dose sachets of 10/15/20 ml for different types of skin: dry, impure, mature, etc.
CREAMY MASK with nourishing effect, suitable for dry and dehydrated, dull skin. It performs an antioxidant action and acts as a protective against free radicals that are formed by the action of UV rays / smoke / pollution. For a skin that appears velvety, compact and luminous.
CLAY MASK WITH PURPLE / YELLOW / GREEN CLAY to detox. Detoxifies the skin and brightens the complexion without creating dryness. The skin is more radiant, fresh and with a brighter and healthier complexion.
These are some examples but you can customize the claims, the active ingredients, the perfumes for your brand as you see fit.
Ask for more info to create your personalized mask and take advantage of the needs of the moment to satisfy your customers.

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VIRTUAL REALITY: our allied!

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VIRTUAL REALITY: our allied!

AR or VR (augmented reality or virtual reality) enriches reality with a whole series of information to be superimposed on what the eyes see. “Increase reality” does not only mean immersing yourself in futuristic and science fiction scenarios, but trying to amaze consumers with new adverts. (as Pepsi did in London) or innovative services as in the case of the application of Ikea.

Augmented Reality is a recent and constantly evolving technology. If we wanted to define it, in a simple way, it is the representation of an altered reality in which other artificial and virtual information is superimposed on the normal reality perceived by our senses. All this begins to become public domain thanks to Google Glass which, through a small display positioned above the eye, fills the visual field with information and data on the surrounding environment of the wearer.
The concept of AR or VR, however, also conquers the make-up and skincare sector, leaving the foundation samples and lipstick testers to remain only an old memory. Many of the big names in beauty and cosmetic multinationals have thus presented consumers with the fruits of many researches and studies applied to make-up, skincare and hair styleSome companies that use it, have made an application available to the consumer that uses the recognition of Google Lens images so that they can try out the different color ranges through the camera of their smartphone. Another company has also bet on virtual reality, launching a revolutionary project in the field of hairstyling. It is a mirror with augmented reality that will be positioned inside the hairdressing salons and through a facial recognition mechanism it offers looks, colors and hairstyles, offering a 360 ° view to the customer.

The concept of AR, however, has started to take its first steps in much more technical and specific areas such as military and scientific and medical research. The first examples of augmented reality were introduced in the air force sector in the form of a head-up display (overlay vision) on fighter planes to show pilots flight data. Virtual reality is also having an important impact in the medical scientific research sector: its ability to simulate a real experience, thus recreating a three-dimensional environment similar to that perceived daily, makes it the ideal tool for research, study and development of new therapies, even during Coronavirus times (Covid-19).

In recent years, in fact, there has been a rapid evolution of technology so as to find positive results in the use of virtual reality applied to the management of acute and chronic pain, anxiety disorders, phobias, post-traumatic stress disorders, food and in rehabilitation. In addition, AR or VR is also of great importance in the field of professional health training; just think of the possibility for a surgeon to simulate an operation in a controlled virtual environment. Up to now we can say that Virtual Reality has improved many aspects of our life so that we can become our real ally in the future. Only continuous research and development in this sector can help improve the effects and consequently increase the applications and results of this technology in the medical field and beyond.

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2020-2022 CONSUMER TRENDS​

Covid-19_#staysafe_globalcosmesi

2020-2022 CONSUMER TRENDS

The coronavirus (Covid-19) pandemic has stopped ‘life as normal’ across much of the world. As governments and healthcare systems put into place strict measures around movement to slow the rate of infection and minimise the death toll, we are coming into a period of significant consumer uncertainty. After the coronavirus pandemic eases, we do not expect the world to return to business as usual. As this time puts a fire break in consumer spending, the pause will mean that many will reconsider their values around consumption and spending.
As fear for the future continues to grow, they will look to businesses and brand propositions to make them feel secure, and they will take a more meaningful perspective on consumption. All of this slowing down and reconsideration of values will take place alongside an acceleration of digitisation, as self-isolation shows how rapidly businesses can fulfil demands online.
Anxiety has become a key cultural and generational concern, with fear now becoming the emergent emotional state, so will drive consumer preferences towards products with attributes that reflect a sense of safety & security and promote calm.
Brands that are supportive and empathetic will fare much better and recover more quickly once the crisis has abated.
Global Cosmesi responded to this trend that will change consumer and choice habits with a project called #STAYSAFE, a mini cosmetic line to HYGIENIZE & PROTECT hands.
We started with the development of 2 new products of great utility for all consumer and age groups: a hand sanitizing gel and a nutricosmetic hand cream because repeated washing, removing the skin sebum, can lead to dry hands, inflammation, cracking.
A perfect match for this first period which will then be joined by other product categories of great utility for hygiene and personal care.
For this line we have studied the innovative complex OLEOSKIN which acts thanks to an exclusive enzymatic activation technology of the vegetable oils of almond, olive, flax and borage, chosen for their content of different highly nutritive essential fatty acids.
OLEOSKIN is able to hydrate the skin without greasing it, being absorbed more quickly than a mixture of non-activated oils. In addition, the products have an extremely soft and silky touch.

Global Cosmesi could not fail to think about its GREEN SOUL which is the basis of all its developments and projects because we are used to always thinking in GREEN. Try #STAYSAFE, the cosmetic that protects you, for a more delicate and dermo-like effect on the skin and for a more ecological environmental impact.

WE #THINK GREEN
WE #STAYSAFE
WE #CARE

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